Brand Manager Jobs In Kenya (FCMG)

Marketing Jobs In Kenya

Job Title: Brand Manager

Job Description: Brand Manager you will be responsible for developing and executing marketing communication and brand strategies.

Will undertake marketing consumer research, and make recommendations on best market segments to target.

As some of the portfolio will be international products, brand manager will also be involved in localizing communication strategies and packaging of products.

The incumbent will be responsible for developing and executing brand, sales and marketing strategies aligned with business plans to obtain overall organisational objectives.

Duties & Responsibilities

• Planning, developing and directing marketing efforts for our products


• Conceptualize strategic initiatives and implement details of a branding and marketing campaign.


• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.


• Supervise a brand’s content and function, and manage access to brand assets.


• Tracking consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research.


• Participate in brand strategy discussions and collaborate with the creative team to ensure strategic objectives are met.


• Analyzing sales data to update a brand or category portfolio, determining new products and deleting underperforming products


• Work closely with other departments, such as research and development, to consult on package and product as it relates to branding.


• Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays.


• Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.


• Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.


• Establishing performance specifications, cost and price parameters, market applications and sales estimates.

Skills:

• 3 years Brand Management experience in FMCG and / or service industry is essential.


• Experience implementing branding and communication strategies


• Degree in Business and Marketing discipline


• Computer literacy


• Project and program management


• Commercial awareness


• Build and maintain Company Brand


• Relationship management


• Customer orientation and relationship building skills


• Leadership and decision making skills and experience


• Excellent communication and problem solving skills and experience


• Assertive team player; energetic, self-starter who aims and maintains high levels of productivity, and is results-orientated

Application Process:

Interested candidates are invited to strictly email their cover letter and CV, clearly detailing their current remuneration and expectations to recruitment@odumont.com before end of day 19th August 2014

Only short listed candidates will be contacted

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