Marketing Jobs Kenya
Position: Marketing Manager
Purpose of the Positions:
Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Be an active member of the Tropical Heat Management Team.
Functional Responsibilities:
Brand Strategy Developmen t
Develop LTP
Compile a comprehensive category plan (if applicable)
Monitor and evaluate the brand strategy.
Communication (All stakeholders)
Planning, implementing and monitoring of all Consumer and Customer Communication
Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
Implement and evaluate the communication section of the brand plan.
Product Renovation/Innovation
Development of relevant innovative new products for the market
To ensure that packaging is appropriate and in line with relevant guidelines.
Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
Initiate market research where necessary within budget constraints.
Pricing Management
Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
Investigation and delivery of price points to optimize product penetration in the targeted market.
Product Availability Management
Provide input and final approval of category management plan.
Monitor and action optimal stock in all depots at all times to meet cover objectives.
Monitor and update forecasts.
Brand Profitability Management
Compile annual budget for authorization.
Monitor and revise budgets across all specified parameters e.g. Volume
Justification and corrective action on out of norm situations
Monitor sales versus targets to achieve volume requirements and provide support.
Company Management
Be part of the Management Team and assist with the Management of the Company, as and when required
Required Qualifications
Holder of a Bachelor degree from a recognized University in Business, Marketing or related field.
Have 5 – 7 years in Brand Management
Proven experience in Employee policies and procedures.
Competencies
Brand Strategy Development
Consumer Communication
Product Renovation/Innovation
Pricing Management
Product availability management
Brand Profitability Management
How to apply:
If you are interested in the position and have the skills and competencies we are looking for, we would like to hear from you.
Please forward a copy of your updated resume indicating your current salary and expected salary to hr@tropicalheat.co.ke before close of business 10th April 2014.
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