Marketing Jobs in Kenya
We are one of the world’s leading multinational companies in the Agribusiness industry with over 28,000 employees in 90 countries dedicated to one purpose: Bringing plant potential to life.
We are looking for result oriented; customer focused; team players who are passionate about food security to join the Kenyan Commercial team in the following positions: Head of Marketing
Roles and Responsibilities
- Lead, motivate and develop the marketing function as a main pillar of the Commercial Unit Leadership Team to ensure delivery of business objectives;
- Drive country strategy development by understanding & responding to the market & co-developing new offers and solutions with
- Territory Marketing, while challenging status quo to expand company product reach and profit revenues;
- Maximize the value of the assets in the Commercial Unit Crop Protection portfolio with the support and guidance of the Territory Asset
- Team & ensure that asset development activities take into account the Commercial Unit market needs;
- Drive excellence in Customer Relationship Management and Campaign execution;
- Embed use and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database to enhance the
- Commercial Unit Customer Relationship Management strategy;
- Ensure Sales force is self-sustaining within the Commercial Unit and is used to run and measure campaigns & improve Field Force
Effectiveness;
- Work with Territory Marketing to deliver the data for Smart Plan & develop the Territory Crop Marketing Plans;
- Through projects and in country work support the development and successful roll out of Integrated Crop Solutions offers;
- Ensure that growers and influencers are correctly segmented and addressed by the organization;
- Review Commercial Unit asset portfolio decisions to make sure that the right products are developed for the future and the commercial products are managed efficiently along their product life cycle;
- Ensure seamless connection between technical, regulatory and customer marketing for an efficient management of assets;
- Coordinate launch activities of new Crop Protection products;
- Ensure value maximization of the assets across crops through pricing and generic defense excellence;
- Review asset portfolio performance and validate gaps to be filled; and
- Contribute to the local monitoring of the competitive landscape.
Critical knowledge
- Agricultural and/or Marketing degree;
- A deep understanding of the country market dynamics (customer, channel and value chain), competitive environment and overall product knowledge;
- Able to conduct effective financial and market analysis; and
- Solid knowledge base on business strategy and marketing and sales principles.
Critical skills
- Excellent interpersonal and team management skills;
- Influencing and negotiation;
- Innovative and strategic thinking, planning and implementation ability;
- Financial analysis;
- Communication and presentation skills; and
- Project management.
Critical experience
- Leadership and ability to deal with different interactions (superiors/peers/collaborators) at national and international level;
- Excellent interpersonal and intercultural skills;
- Strategic thinking, planning and implementation ability;
- Good understanding of Marketing and Sales fundamentals; and
- 5-7 years’ experience in product management / marketing support and 3-5 years on middle management.
If you would like to be considered for these exciting and challenging roles, please visit our career page at http://ift.tt/19zfrRp
Enclose your curriculum vitae containing your qualifications, experience, contacts, current remuneration and addresses of 3 referees.
Applications should be received not later than 14 November 2014.
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