Brand Manager Career Opportunities in Kenya at Dorbe – Leit Consulting
Vacancy Announcement: Brand Manager
Our client is a health organisation with programs targeting malaria, child survival, HIV, reproductive health and NCDs. Working in partnership within the public and private sectors, and harnessing the power of the markets, our client provides life-saving products, clinical services and behavior change communications that empower the world’s most vulnerable populations to lead healthier lives.
Their approach harness the vitality of the private sector to improve health outcome while addressing the most serious health challenges affecting resource-poor and vulnerable communities in the country and across 45 counties.
They are looking for an innovative Brand Manager to help with the brand development. The Brand Manager will report to the Head of Commercial.
Job Purpose
- To implement develop brand plans and executing projects and initiatives across the country that support the boarder short and long-term marketing strategy as well as overall business strategy.
- To ensure that the brand remains relevant to target market and all brand initiatives support the brand promise.
Brand Manager Key responsibilities
- Responsible for elements of consumer marketing and brand administration, including brand strategy, consumer and trade promotions, consumer research and analysis, market analysis, product development, pricing, advertising, packaging development, financial analysis and budget management
- Responsible for implementing brand strategy within in the country in close collaboration with Program heads and key distributors.
- Identify and analyze product performance information, anticipate problems and contingency plans to ensure portfolio success.
- Manage marketing and customer driven programs including annual planning, brand presentations, overall Shopper Marketing Insights and category guidelines.
- Develop and maintain monthly update reports on sales, marketing budgets, profitability and provide detailed input to be used by senior management for strategic planning
- Know the ethical and legal compliance responsibilities of the position, raise questions and concerns when faced with an ethical or compliance issue, apply integrity in all aspects of professional conduct.
- Lead, develop, mentor and coach the brand assistant teams and ensure excellent performance of KPIs for the department.
Required Qualifications for the Brand Manager Kenyan Job
- A Bachelor’s degree in Commerce, Marketing or Business Administration.
- Professional certification from the Chartered Institute of Marketing (CIM)
- Membership with the Marketing Society of Kenya (MSK)
- An MBA will be added advantage.
- Minimum 6 years of experience in FMCG with preference in the health sector.
Competencies & Skills
- Communication skills
- Leadership skills
- Interpersonal and team player skills
- Strategic and analytical thinking skills;
- Problem Solving skills
- Ability to drive change and innovation
- Aggressive, assertive and adaptable
- Business Acumen
Key Result Areas
- Management of marketing plans that includes the Category Product Strategy and budget.
- A documented quarterly and annual execution plan
- Achievement of brand volume and value targets.
- Deliver clear route-to-market plans for new and existing products with timelines based on target market segmentation
- Live the EERIIC principles.
How to apply:
If you are interested in the position and have the skills and talents our client is looking for, we would like to hear from you.
Please make your application through info@dorbe-leit.co.ke
Only successful candidates will be contacted.
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